One question that we get a lot at Small Army is what we look for when staffing at the agency. Being one of the newer roles in advertising, social media can be a particularly difficult position to recruit for.
There has been an ongoing discussion in the advertising community about whether or not to judge a candidate by their Twitter influence. Tools like Klout can give you great insight into an applicant’s engagement and reach on Twitter, but ...
Archive for: January, 2011
advertising, cloud computing, digital press release, digital strategy, emerging social media trends 2011, google social network, kaitlin maud, microblogging, small army
Every December and January, advertising agencies make their annual list of predictions for the next year. While ourfirst attempt at 2011 predictions helped us uncover some new ideas for culture and advertising, I do think it’s important to take a look at the changing landscape of social media specifically. So much happened in 2010 that it may be impossible to predict a full year ahead, but it won’t stop me from examining some emerging trends.
