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Thankfully we have lawyers to help us navigate our plans for after death and put these worries at ease. With the help of our attorney, my husband and I set up our “pull-the-plug plan”, a revokable trust, and every document we need to protect our wishes and our assets if one of us should die tomorrow.

But what about protecting our digital property? You know, our online-only bank accounts, AJ’s portfolio of work, my photos, videos, writing, contacts, etc. I don’t know about you, but a lot of my most meaningful possessions aren’t in my office/studio or my bedroom- they’re in the cloud. And if I were to kick the bucket tomorrow? Yeah, they’d be gone and my whole digital footprint would just stop.

For this reason, I’m politely suggesting that my law student friends get savvy on Digital Property. There is an opportunity to influence significant changes by advising on and creating policies around ownership in digital space. The needs are ones we will all face at some point and yet there is still minimal talk about it, support for it, research around it, or firm legal rulings on it. If AJ needed access to my online-only savings account, where would he start? No one knows my passwords and I’m becoming less and less convinced that that’s a good (or realistic) thing. But who do I turn to for advice on all of this?

Digital Property is not only a concern for when we die. What about the Digital Property we own and control now? Copyright issues online are more complicated than ever. Outraged artists sparked a Terms of Use change for Pinterest and when it comes to social media, copyright and fair use of digital property lives in a legal grey area. Other recent issues have included employers requesting access to employee’s personal Facebook accounts, and Facebook is being cited as a problem in one third of divorces – raising even more questions around who should have ownership of or access to your accounts. At the very least, we are talking about serious issues of privacy that need to be addressed. But on a macro level, this is a first amendment and free speech dilemma.

The more our digital worlds become intertwined with our every day lives, the greater the need becomes to have experts decoding and policing issues. All I’m saying is that if I were in law school – I’d be jumping on this opportunity.

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On February 7th I’m hosting a webinar with my friends from Creative Relay called: Branding Your Clients & Yourself.

What I’ve learned since graduating from art school is that, like most of my peers, I learned a lot of skills but had no idea how to apply them. I could design a logo or build a basic website, but I struggled with getting new clients and building working relationships that went longer than just a one-off project. The missing link for me was an understanding of branding. I wasn’t sure how to brand myself and I wasn’t thinking about long-term branding when I took to my client projects. The truth is, though, sometimes you don’t even know how much you know! As artists and designers, branding is something that comes naturally to us once we know what we’re looking for. After years of working with some of Boston’s best marketers and top ad agencies, I’ve learned a thing or two about what goes in to building great brands and I’m going to teach you how to tap into your inner brand planner. As they say on my favorite blog, PuttyLike, you know more thank you think.

Branding starts with a brand promise, a message that you can stand up to across all applications. For example, Apple owns Innovation – in their products, in their aesthetic, in their stores. But how do companies and ideas (or individuals like you and I) develop into a recognizable, respected brand? What makes a brand? I’ll teach you how I help clients uncover their brand promise by using research methods such as social listening, focus groups or surveys, and online databases. We’ll also explore ways to apply brand standards across multiple applications such as an identity system or product offering and I’ll share some basic tips for helping your brand stand out among the crowd on digital media. I’ll show you what my clients do and do not see during my creative process and some examples of what I actually deliver at the end of the project.

This is my first webinar and I am looking forward to sharing my experiences with you all. To reserve your seat visit the Creative Relay site and if you can’t join us on 2/7, tune in via Twitter – the hashtag for this webinar is #crbrand.

In the meantime, leave a comment if you have any questions and I’ll be sure to address them in my presentation!

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NIKE red top, $50
Jigsaw sequin shirt, £89
Juicy Couture mini skirt, £125
American Apparel knee high socks, $15
Supra high top shoes
Chanel black bag
Sunglasses, £9.50
Lancome Cosmetics and Skin Care Official Site: Make up, Skincare,…, $29
stila cosmetics – forever your curl mascara
Buckley Nail Varnish, £12

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Let this be your mantra for 2012, my digital brethren. Every time you think you have an awesome new idea that can be executed via social media, ask yourself “why would someone want to do this?” If you don’t immediately have a good answer – scrap the idea.

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