Archive for tag: social media
Did you ever wonder what would happen to your stuff if you were to die tomorrow? I know, it’s morbid, but don’t tell me you’ve never thought about it.
Thankfully we have lawyers to help us navigate our plans for after death and put these worries at ease. With the help of our attorney, my husband and I set up our “pull-the-plug plan”, a revokable trust, and every document we need to protect our wishes and ...
Just because you can, doesn’t mean you should.
Let this be your mantra for 2012, my digital brethren. Every time you think you have an awesome new idea that can be executed via social media, ask yourself “why would someone want to do this?” If you don’t immediately have a good answer – scrap the idea.
On my last oneforty post I received a lot of affirmation about how difficult it can be to find quality content on Twitter. I also read a number of replies about how tedious it can be to manage multiple accounts or maintain an active Twitter presence ontop of real life! As a part II, I’ve put together these three tips to help you maximize value and efficiency on Twitter, while still having time to breathe and disconnect.
A hot topic in social media for both clients and agencies alike is how to get big numbers across social media accounts. We get attached to numbers so easily. “How MANY comments did we get?” “How MANY followers do you have?” It’s important to remember to step back from the numbers and look for the big story. “What are we saying that resonates with our audience?” “What are our customers trying to tell us?” (more…)
It's important to build out a plan of attack for any social media push, but before beginning you must have a solid marketing plan in place. Social Media is a tool best utilized as a supplement to the an overall strategy. And while it requires it's own strategy for content and channels, a baseline plan like the one below is a great starting point to get you thinking.