community manager, content management, diy social media, social media measurement, social media monitoring, social media strategist, social media strategy
One of the biggest complaints I hear from clients is that they “tried social media” and it “didn’t work for them.”
I usually follow up by asking, “Well, what did you try?” Nine times out of ten, the answer is that a friend/daughter/neighbor etc. set up a Facebook page for them. This is shortly followed by gripes about how they got no business leads or sales from it.
Social media is unique, because, unlike a lot of ...
