About Kaitlin


  1. Who am I?
    Hi, I’m Kaitlin Maud.
  2. How can I help you?
    Well, I’m not sure yet. But here’s a little bit about what I am up to:
    I am an advertising professional. I work in Marketing Strategy with an award-winning international digital agency and I focus on Social Media. I work primarily with lifestyle brands but occasionally get pulled into New Business. I love music and I collect tattoos. I have a pet bunny. I am an Equinox gym rat and dedicated Vinyasa & Hatha Yogi. I love to travel. I devote a considerable amount of time to following the Patriots (and whoever is on my fantasy football team), Bruins, Red Sox and Celtics… in that order. My favorite brands are Apple, WWE, and lululemon. I also run my own business, Rain or Shine Studio. We are a collective of freelance, creative professionals. I started Rain or Shine with my partner, Craig, in 2010 to support the digital needs of small businesses in a way that was more flexible and affordable than a traditional agency relationship. Our services include marketing and advertising; social media; print and web design; web, mobile and app development, photography and videography; branding and identity work; and creative needs that don’t fit into boxes. We work with rappers, salons, start-ups and more… and we truly love what we do.
  3. How did I get here? How do I know what I know?
    In the past, I’ve worked in Social Media at both a small advertising agency and in-house at a non-profit. I interned in the Brand Promotions department at one of Boston’s largest agencies while completing my degree in Communication Design from MassArt. My musings on digital marketing have been featured on TNGG, The Boston Egotist, Bostinnovation, and OneForty and in 2010 I won a Hatch Award for Personal Branding. I’ve spoken about Social Media to groups at MassArt, Emerson College, and the Boston Graphic Artist Guild.
  4. What do we share in common?
    In “former lives” I have:
    - Worked in the marketing and promotions department of the now defunct WBCN
    - Earned my license to teach art in Massachusetts public schools (grades 5-12)
    - Interned at an Event Decor company, writing proposals, building props, and setting up/striking events
    - Interned at a record label, working with Guster and State Radio
    - Worked in operations at a few different upscale hair salons
    - Gave tours of my college and sat on the executive board of our student government
    - Worked as a professional make-up artist for an international cosmetic retailer
    - Taught Yoga and expressive art to children
    - Worked in concessions at a concert venue
    - Barista’d at a small, independent coffee shop
    - Hosted children’s gymnastics birthday parties
    And if we can’t find something in common on that list, I’m sure we could have a great conversation about sports, travel, music, books and/or pop culture. I pride myself on being a multipotentialite.
  5. Why can you trust me?
    Because I’m a red head. And also because I am not a robot. Just say hello!

© Copyright 2011 KAITLIN MAUD