Work With Me

 
 

Kaitlin is a strategy expert with 15 years of experience working with agencies and brands as they navigate change. Her client roster includes Beats by Dre, Nike, Taco Bell, Google, PepsiCo and more. With a background in design thinking, she takes a human-centered approach to consumer insights and brand building work.

 
 
TEDx: Lessons in Digital Anthropology (2013)

TEDx: Lessons in Digital Anthropology (2013)

Speaking

From TEDx to Soho House and AIGA, I’ve had the opportunity to share insights on social media, youth culture, and brand experience with the world’s most vibrant and innovative creative communities. In addition to engagements with corporate groups and agencies, I’ve contributed to event programming and taught workshops to teams across the country.

Whether you’re trying to get a grip on communications, discover new strategy tips and tricks, understand cultural trends or, better yet, learn how they apply to your business – I bring a fresh, down-to-earth perspective that will leave attendees feeling energized, informed, and inspired.

 
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Workshops

Do you (or your client) need to shake things up? One of the best ways to get creative work going in the right direction is to gather a group of people with different roles, backgrounds, and perspectives together to work it out face-to-face (or Zoom to Zoom!).

A long-term strategy engagement is not always the most efficient way of getting sh*t done. A workshop helps you figure out the best approach and plan together. You’ll get input from all stakeholders in real-time and have fun with each other in the process. Because work like this should be fun!

 

Research & Strategy Consulting

Brand teams and agencies bring me in to help uncover insights and solve complex problems. These are the things that people hire me for most often, but you can tell me more about your needs via the form below!

Brand positioning/re-positioning
Brand & ad campaign planning
Target audience definition
Persona & journey development

Qualitative research design & moderation
Design research (IDEO methodology)
Consumer & cultural insights work
Trend reporting & forecasting

 

Project Inquiries