A strategist by trade, I am called in to help the most recognizable brands solve complex problems and navigate change. Over the past decade plus, I have worked with respected agencies such as Media Arts Lab, Deutsch, and BBH and creative leadership at Beats by Dre, Taco Bell, UPS, Google Play, and Keds.
Throughout my career, I have been a vocal agent for change in the communications industry. I have pioneered new ways to think about strategy work including an approach for combatting unconscious bias in the briefing process. My 2013 TEDx talk helped bring “digital anthropology” into the lexicon and drew attention to the importance of online community. This past January I gave a follow-up TEDx talk on the importance of consumer trends as indicators of our cultural values.
I was profiled in the book Company of One by Paul Jarvis, can be heard on a number of industry podcasts (Rework, Small Business Stories, Strategy Sheroes, Sweathead), and have been cited as an expert in a variety of publications including Teen Vogue. Outside of my work in marketing, I am also a visual artist, community activist, and mother.