My mission is to get great ideas out of your head and into the world.
As a strategist I partner with agency teams and modern brands to help solve complex problems. As a speaker and teacher, I help folks see the world differently and design accordingly. And as an artist – I practice what I preach.
– I believe that you can design your future.
– I believe that inspiration is created not found.
– I believe that everyone deserves to work in a flow state.
Over the past 10 years I have become an expert in creative process.
I hold my BFA in Communication Design. My coursework included Information Architecture, Design Research, and Design History with a focus on design thinking, interaction design, and human factors. My thesis was “curation as an expression of identity”.
I grew my career in the advertising industry, working as a Planner for some of the most recognized brands: LeBron James, Panera, Staples, Adobe, and Luxxotica.
In 2013 I packed up an SUV and drove across the country from Boston to LA to start my own consultancy where I built a client roster of icons like Apple, Beats by Dre, The Viper Room, and Microsoft. I worked on projects with some of the most influential agencies in the world including Media Arts Lab, BBH, Deutsch LA. Influenced by and active in the city’s creative community, I became a source for insights on millennials and youth culture, growing a loyal following for my trendspotting and curatorial work.
Over the years I broadened my skill set to include a teaching certifications in both Visual Art (MA K-12) and Yoga (200hr Yoga Alliance certified). I have been also been working as an instructor for General Assembly since their inception.
In search of more space (literally & metaphorically), I landed in Austin, TX at the end of 2016. I recently built out a home studio and am in the planning phases of building out a brick & mortar space for workshopping and industry events.
In May 2013 I was invited to give a TEDx talk on my work [called “Lessons in Digital Anthropology”] which you can view on the TED site here. It’s been amazing to see how much the world has changed since then, but some of the core insights still ring true.
I’ve also been featured on a few different publications over the years:
- Interview with LA Lady Magazine on being a boss and the myth of work/life balance
- Chris Guillebeau’s Art of Non-Conformity on balance & goal-setting
- Teen Vogue on authenticity & personal/professional branding
- Innovation Women as a recommended speaker on Marketing
- Guess post on Bossladies giving my tips on combatting creative block
- Bonus: an interview that never went live! this is my “how I got into Strategy” story
And you can catch some words of wisdom from me in my homie Paul’s new book: Company of One: Why Staying Small Is the Next Big Thing for Business. (He also designed this site!).