Beats Music

Beats Music was launched as a subscription- based online music streaming service under the Beats by Dre umbrella. They combine algorithm-based personalization with expert music suggestions from a variety of sources including artists, music experts, and their in-house Editorial team. The service launched in the US on January 21, 2014 – the same day I was brought on board.

Introduced to Beats Music by my friends at R/GA, I came in to support the VIP & Community team and help:

• Translate and extend the brand strategy into digital

• Create guidelines for community management on social media

• Define processes for customer support via digital channels, including reporting user feedback on product and brand

• Implement a standard for ongoing strategy and experience development

This also included hiring and training a team of Community Managers and supporting them through the 2 biggest brand moments – The Grammy’s and The Super Bowl.

The result of my work helped shape the brand’s voice and introduced crucial processes for User Experience that lived on for years. On May 28, 2014, shortly after my engagement with Beats Music came to a close, Apple Inc. announced it was buying both Beats Electronics and Beats Music for $3 billion.

Press

AdWeek: Beats Music Uses Sound Headphone Marketing Strategies

Thank you to Trent Ostrander for seeing a need & bringing me on board, and to Zoë Gholson & the entire team at Beats Music for opening your arms to me as a member of the “Beats fam”!