When it comes to strategy, eliminating the brief is probably one of my most "dangerous" ideas. I believe our discipline should be about enabling divergent thinking. Therefore briefing needs to be rooted in what we know works to support the creative process - 99x/100 that is not a perfectly templated piece of paper.
Read MoreNew Year is a crucial time for getting clear on objectives, identifying potential challenges, and putting together a plan. The thing most folks don't realize is, a plan doesn't need to be perfect and it certainly doesn't need to be "right".
Read MoreThe DIY Strategy Workbook is 14 pages of example strategies, brand building and roadmapping activities, and worksheets to get you out from behind your monitor and into your flow state.
Read MoreBelow is from an exchange I had with an aspiring researcher. Right after my daughter was born she reached out to me for an informational interview. With little sleep and an unpredictable schedule, I opted to answer a few questions via email instead! Her answers are now your cheat sheet.
Read MoreIn the spirit of turning advice to knowledge, I decided to publish one of my emails. Below is my reply to a young woman feeling suck in her marketing coordinator role and wondering if she should go back to school.
Read MoreI had a hypothesis that I could take my approach and methods of strategy and apply them to individual creative professionals to help them work better. So to test it, I collaborated with a few different solopreneur types to refine my processes and build out test cases. And the results were UH-MAZE!
Read MoreIn 2012 I was interviewed by the good people at MITX. I recently stumbled upon this old post and was excited to find that while some of the companies I mentioned are no longer around, the concepts I advocated for have continued to hold true.
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