New Year is a crucial time for getting clear on objectives, identifying potential challenges, and putting together a plan. The thing most folks don't realize is, a plan doesn't need to be perfect and it certainly doesn't need to be "right".
Read MoreThe DIY Strategy Workbook is 14 pages of example strategies, brand building and roadmapping activities, and worksheets to get you out from behind your monitor and into your flow state.
Read MoreInspiration doesn't live on a white board or sticky notes. We shove people in conference rooms to “workshop” for days on end and load them up with crappy food and then expect them to have answers. It's no wonder we all feel like we're on a hamster wheel.
Read MoreAs a strategist I thrive when I have time and space to observe & plan & think & read & write & listen. When I can work where and when I’m most comfortable and productive. When I have clients who respect me and value my point of view.
Read MoreEvery bosslady knows that creativity is an indispensable asset. Whether your business relies on creative output like photography or design, or whether you solve tricky financial and legal problems for clients, there is incredible value in being able to move between creative and analytical approaches.
Read MoreBelow is from an exchange I had with an aspiring researcher. Right after my daughter was born she reached out to me for an informational interview. With little sleep and an unpredictable schedule, I opted to answer a few questions via email instead! Her answers are now your cheat sheet.
Read MoreIn the spirit of turning advice to knowledge, I decided to publish one of my emails. Below is my reply to a young woman feeling suck in her marketing coordinator role and wondering if she should go back to school.
Read MoreI had a hypothesis that I could take my approach and methods of strategy and apply them to individual creative professionals to help them work better. So to test it, I collaborated with a few different solopreneur types to refine my processes and build out test cases. And the results were UH-MAZE!
Read More
