How did I get here?

There has always been an air of mystery about the career paths of agency roles like “planning” or “innovation”. And because there is no one defined way of becoming a strategist, understanding other people’s backgrounds can reassure you that you’re not the only one figuring it out as you go along.

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Shandi Fortunato
Re-Framing Boundaries

Boundaries are one of the most important things you can institute to instantly upgrade your relationships and your work. They are the set of parameters you are agree to work within. They are neutral and collaborative in nature. And they don’t exist only in a fairytale land.

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Shandi Fortunato
The Power of Women

When the world is trying to hold women and birthing people down- personally and professionally- we need to know there is always someone who will show up and stand in your corner.

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Kaitlin Maud
Practical resources for cultural competence: Language

Communication is critically important to more than just work. It is how we relate socially. It is how we solve problems. It is how we learn, grow, and document history. Evolving our language is important, if for no other reason than to reduce harm to others sharing this planet the same time as us.

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Kaitlin Maud
A proposal for Creative Health

Earlier this year, coming out from under a proper COVID-fueled ego death, I decided to exit the company I founded in order to pursue a more intentional, independent work-life. As a part of that pursuit I enrolled in the Art Therapy Graduate program at Lesley University.

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Kaitlin Maud
Whomst among us is actually "killing it"?

How many people that I see killing it or praise for killing it are actually on the same struggle bus as me? I’m starting to think that the gap between the greatness that others see in you, and the way you actually feel, is where mental health is found and built.

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Kaitlin Maud
I'm on Panel Picker!

When it comes to strategy, eliminating the brief is probably one of my most "dangerous" ideas. I believe our discipline should be about enabling divergent thinking. Therefore briefing needs to be rooted in what we know works to support the creative process - 99x/100 that is not a perfectly templated piece of paper.

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